A different point of view about the WhatsApp’s growth strategy
WhatsApp's founders credit their growth to user experience and no marketing. Looking at what the app actually did, that story does not hold up.
Marketing
The Engines of Growth in Pills
A summary of Devin Hunt's talk on the engines of growth: why viral videos are not a viral strategy and why early startups should chase sticky growth.
Social Media Marketing for Hackers SXSW Talk
A SXSW talk proposal: the practical strategies developers can use to put their product in front of its users, without a single marketing buzzword.